Rebranding with Purpose: Lessons from Changing My Name and My Brand
Over a decade ago, I made the bold decision to change my name, transitioning my brand from Laura Schneider to Laura Lake. It wasn’t just about a name—it was about creating a brand that was easier to spell, remember, and grow with. The process taught me that rebranding is more than a simple switch; it’s about managing perception, loyalty, and communication. Whether it’s a personal or business rebrand, it’s crucial to focus on the emotional connections people have with your brand and ensure the change strengthens those relationships rather than disrupts them.