Since 1997, I’ve been a transformative force in the marketing industry. Starting in finance as a Controller, I soon realized my passion lay in understanding  people make purchasing decisions. This mix of analytical skill and a fascination with consumer psychology is the foundation of my marketing approach.

A Marketing Writer Who Simplifies the Complex

In 1998, I began my writing journey with The Mining Company, later About.com (a New York Times property). Over two decades, I authored thousands of articles, breaking down the science of consumer behavior for businesses of all sizes. My goal: to make complex marketing strategies easy, fun, and practical.

Your Expert in Consumer Behavior

What I Specialize In:

• Understanding Consumer Psychology: Decoding the why behind consumer decisions to drive more effective marketing strategies.
• Building Emotional Brand Connections: Creating brand stories and messages that resonate with your audience on a deep, psychological level.
• Crafting Data-Driven Marketing Plans: Using consumer insights to develop marketing strategies that truly speak to your target market.
• Digital Marketing & Social Media: Applying consumer behavior principles to attract, engage, and convert leads online.

Why Consumer Behavior Matters

Marketing is more than just promoting a product—it’s about understanding what makes your audience tick.
The better you understand consumer behavior, the more you can create marketing experiences that not only grab attention but also inspire action.

Marketing Expertise Rooted in Consumer Insights
I believe in a marketing approach deeply rooted in the science of consumer behavior. Here’s how I bring that expertise to life:

• Neuromarketing & Psychology-Driven Strategies
  Applying insights from neuroscience and psychology to influence purchasing decisions. From understanding cognitive biases to using the power of storytelling, my strategies are designed to tap into the emotional and rational sides of consumers.
• Content Marketing That Speaks to Your Audience
  Creating content that resonates with the desires, pain points, and motivations of your target market. I specialize in storytelling that builds emotional connections, turning casual readers into loyal customers.
• Brand Identity & Emotional Branding
  Building brand identities that align with consumer values and emotions. People don’t just buy products—they buy experiences and align with brands that reflect their identity.
• Digital Marketing Backed by Consumer Behavior
  Using consumer insights to craft digital marketing strategies that captivate and convert. From targeted social media ads to website user experience (UX) design, every aspect is tailored to meet the psychological needs of your audience.
• Harnessing the Power of Social Proof
  Applying social proof tactics to build trust and credibility. Whether through influencer partnerships, customer testimonials, or user-generated content, I leverage the power of community to influence buying decisions.
• Customer Journey Mapping
  Designing customer journeys that reflect the different stages of consumer decision-making. I pinpoint the exact moments where a well-crafted message or call-to-action will have the most impact.
• Analytics & Behavior Tracking
  Using advanced analytics to track consumer behavior on your website, social media, and digital platforms. I delve into the data to uncover patterns and insights, continuously optimizing campaigns to align with consumer actions.
• Leveraging B2B Insights
  With my background in tech and B2B, I bring a unique perspective to consumer behavior, understanding both the individual buyer and the business dynamics that influence consumer markets.

Published Author & Industry Leader

• Author of Consumer Behavior for Dummies: A comprehensive guide that demystifies the complexities of consumer psychology.
• Featured in college textbooks and trade magazines, offering expert insights into the world of consumer behavior.
• Named one of Kansas City’s Rising Stars by KC Business Magazine.

Consulting Services Focused on Consumer Behavior

If you want to truly connect with your audience, my consulting services can help you:

• Develop Marketing Plans informed by consumer psychology.
• Create Brand Messaging that resonates on an emotional level.
• Optimize Digital Marketing to align with how consumers behave online.
• Map the Customer Journey to turn leads into loyal customers.

Ready to Elevate Your Marketing with Science?

Let’s use the power of consumer behavior to transform your marketing strategy.