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Accomplishments and Bragging Rights

Laura Lake is the author of Consumer Behavior for Dummies, and worked as the Marketing Columnist for About.com (A New York Times Company) from 1998 when it was known as The Mining Company until 2017.   She started off as the Internet Communication Guide/Editor and moved into the marketing columnist position in 2003, investing 20 years as their columnist when I decided to venture out on my own at LauraLake.com

Accomplishments include:

  • Author of Consumer Behavior for Dummies, published in May of 2009 by Wiley Publishing.
  • Recognized as one of the 2010 Kansas City’s Rising Stars by KC Business Magazine.
  • Over 20+ Years’ Experience in Marketing both digital and traditional. Experience in development and management of the following online marketing initiatives:
    • Integration of offline and online marketing
    • Search (both organic and paid)
    • Affiliate / Strategic Partner marketing
    • ROI analysis
    • Email marketing
    • Social Media Marketing (Facebook, Twitter, YouTube and More)
    • Viral and buzz marketing
    • Interactive Public Relations
    • Web Analytics
    • Published author …writing has been featured in college textbooks as well as trade magazines and newsletters. Currently have written over 300 articles on the topics of advertising, marketing, public relations, branding, and sales. Articles can be reviewed at Marketing at About.com
  • Published in the following textbooks:
    • Beginning Business,: NSW Business, HSC Basic Marketing Research Textbook, Thomas Learning
    • Featured writer in trade magazines such as:
      • Missouri Medicine, the Journal of the Missouri State Medical Association
      • NSCA Building Connections, Kansas City Small Business Monthly
  • Course Development in Brand Strategy and Development, Marketing Plan Development and Social Media Marketing
    • Author and developer of an online seven-week course that several students have completed on brand strategy and development.
    • Author and developer of an online six-week course that several students have completed on marketing plan development.
    • Author and developer of online seven-day crash course that several students have completed on social media marketing.
    • Author and developer of online ten-day online bootcamp on learning and using Twitter for your business.