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  • Welcome

Hi, I'm Laura Lake. I've been decoding Consumer Behavior for 20+ Years.

Articles Written
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Years of Experience
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  • About Me

Marketing Expert Who Simplifies the Complex

With 20+ years of experience, I transform marketing challenges into clear, results-driven strategies. My expertise in consumer psychology, neuromarketing, and data-driven planning reveals the ‘why’ behind buying decisions, creating solutions that resonate. As the author of “Consumer Behavior for Dummies,” I blend psychological insights with practical marketing approaches that drive real growth. From building emotional brand connections to optimizing digital presence, I use consumer behavior science to forge stronger bonds between brands and their audiences.

Specialties:

  • Consumer Psychology
  • Emotional Brand Connections
  • Data-Driven Marketing Plans
  • Digital Marketing & Social Media
  • Experience highlights

Professional Journey

2017-Present
Major Tech Company

Leading brand content and digital strategies for a Fortune 40 technology company

Brand Content and Digital Strategy
2013-2017
Leading Logistics Company

Pioneered MarTech solutions for a leading logistics firm, enhancing customer engagement.

Digital Strategist and MarTech Manager
1998-2017
Major Media Company

Served as a trusted advisor through a popular marketing column for a prominent media company.

Marketing Consultant and National Columnist

Accomplishments

  • Published author of “Consumer Behavior for Dummies”
  • Named one of Kansas City’s Rising Stars by KC Business Magazine
  • Authored 1,500+ articles, reaching millions of readers globally
  • Led digital strategies for a Fortune 40 technology company
  • Pioneered MarTech solutions for a leading logistics firm
  • Featured in college textbooks and trade magazines
  • Early digital media adopter, starting with The Mining Company (later About.com) in 1998

Latest Articles

Creating a Content Strategy

Mastering Evergreen Content: Advanced Strategies for Sustainable Traffic Growth

October 20, 2024 No Comments

Explore advanced strategies for creating evergreen content that drives sustainable traffic growth in 2024 and beyond. It covers cutting-edge techniques like leveraging AI, predictive analytics, and modular content structures to ensure long-term relevance. Learn how to optimize for evolving SEO algorithms, voice search, and personalized user experiences. Case studies from BuzzSumo, HubSpot, and Bloomberg illustrate practical applications of these methods. Whether you’re a content creator or marketer, these insights will help you future-proof your content strategy for lasting success.

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Digital Marketing Trends and Future Impact

5 Emerging Trends Reshaping Digital Marketing in 2024

October 20, 2024 1 Comment

Discover how digital marketing is evolving in 2024 with five key trends transforming the landscape. From AI-driven hyper-personalization to the rise of voice and visual search, businesses are embracing innovative strategies. Immersive technologies like AR and VR are reshaping customer experiences, while purpose-driven marketing meets growing demands for sustainability. As privacy-first, cookieless strategies take hold, marketers are adapting to protect user data. Stay ahead by exploring the interconnectedness of these trends and learn how they’re reshaping the future of digital marketing.

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Understanding the Psychology of Today's Buyer

The Psychology Behind Impulse Buying in the Digital Age

October 20, 2024 1 Comment

Impulse buying has skyrocketed in the digital age, driven by the ease of online shopping and clever marketing tactics. With 24/7 accessibility, personalized ads, and one-click purchases, consumers are more tempted than ever. Psychological triggers like the dopamine rush, fear of missing out (FOMO), and social influence play key roles, while neuromarketing techniques, such as color psychology and scarcity messaging, intensify the experience. While these strategies boost sales, ethical considerations are essential. Marketers should balance persuasive tactics with transparency, helping consumers make mindful decisions in an increasingly impulsive digital world.

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Consumers in 2024 embracing digital transformation through e-commerce, augmented reality, and AI-driven experiences, with constant connectivity shaping their behavior and expectations.

How Digital Transformation is Shaping Consumer Behavior in 2024

October 20, 2024 3 Comments

Explore how technology is reshaping consumer behavior in 2024, transforming the way businesses connect with their audiences. This article delves into key trends driving change, from the rise of “always-on” consumers to the growing importance of social media and e-commerce. Discover how personalization, conscious consumerism, and emerging technologies like AI and AR are influencing buying decisions. Learn practical strategies for businesses to adapt and thrive in this evolving digital landscape, focusing on creating seamless, personalized experiences that meet and exceed modern consumer expectations.

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AI transforms consumer behavior research by delivering real-time insights, predictive analytics, and personalized experiences—empowering businesses to stay ahead of the curve.

AI-Powered Consumer Behavior Research: Unlocking Deeper Insights​

October 20, 2024 1 Comment

AI is revolutionizing how businesses understand consumer behavior in today’s data-driven world. Natural Language Processing enables sentiment analysis of customer feedback, revealing underlying emotions beyond basic keyword tracking. Machine learning algorithms predict future behavior, while AI-powered tracking personalizes customer experiences across their journeys. From chatbots to image analysis, AI equips brands with tools to stay competitive in rapidly evolving markets. These technologies help turn vast amounts of data into smarter, more informed decisions, giving businesses crucial insights for success.

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Brand Transformation

Rebranding with Purpose: Lessons from Changing My Name and My Brand

October 20, 2017 No Comments

Over a decade ago, I made the bold decision to change my name, transitioning my brand from Laura Schneider to Laura Lake. It wasn’t just about a name—it was about creating a brand that was easier to spell, remember, and grow with. The process taught me that rebranding is more than a simple switch; it’s about managing perception, loyalty, and communication. Whether it’s a personal or business rebrand, it’s crucial to focus on the emotional connections people have with your brand and ensure the change strengthens those relationships rather than disrupts them.

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Copyright 2024 by Laura Lake.

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