Scary thought. For those of us who spend most of our waking hours doing business, promoting goods and services, or otherwise interacting via the Internet, it can be hard to imagine how someone can do business without it. However, I talk to the random prospective client who admits he doesn’t own a computer and has never sent an email. How he came to the conclusion that his company needs a website is beyond me. I have visions of an assistant or family member nagging him for months to get a website until he finally breaks down and calls the first web designer he finds in the phone book. (Yes, we still have a yellow page listing.)

This kind of business owner is a dying breed mainly because his business won’t last too much longer without adding a web marketing strategy
to his marketing plan. The entire landscape of business is changing. Great post!