Recently while in attendance at Ad:Tech in San Francisco I was amazed the people staffing booths that could not sell their own products. Often I found myself determining how their services could help the business I work for rather than being offered suggestions. It is true that trade shows can be exhaustive, but it’s important you know your product and you know your service. You also need to reflect a high level of energy in order to excite those prospects that are interested in your products and/or services.
If you stayed out too late at an event party you better still have that bounce in your step and leave those hungover eyes in the hotel room. If i’ve paid to attend a trade show and I’ve taken time out of my day to stand and listen to your pitch; don’t make me feel as if I’m disturbing your afternoon nap.
Your booth is reflective of the image and the energy that your company possesses — are you staffing your booth correctly?
