When Does Outsourcing Your Marketing Make Cents?

I’m often asked by companies how they know whether or not outsourcing their marketing is for them. The truth is it’s different for each company. If a company is limited on budget and cannot afford to hire an experienced marketing professional it’s probably better to outsource rather than hire someone who is new to the industry. Why? I am a big advocate of hiring new talent. I think they can filter in fresh ideas and new perspectives, but if there is a not a senior level marketing professional to guide and gauge their marketing intiatives you could end up spending more than you bargained for.

Outsourcing has several benefits:

• Top notch marketing talent at a reasonable price
• Less expensive: Not required to pay employee benefits or other employment expenses
• Expertise and knowledge

If you find that these benefits do not outweigh the salary of a marketing professional on staff full-time then it’s probably time to hire for an in-house position.