When Does Outsourcing Your Marketing Make Cents?

I’m often asked by com­pa­nies how they know whether or not out­sourc­ing their mar­ket­ing is for them. The truth is it’s dif­fer­ent for each com­pany. If a com­pany is lim­ited on bud­get and can­not afford to hire an expe­ri­enced mar­ket­ing pro­fes­sional it’s prob­a­bly bet­ter to out­source rather than hire some­one who is new to the indus­try. Why? I am a big advo­cate of hir­ing new tal­ent. I think they can fil­ter in fresh ideas and new per­spec­tives, but if there is a not a senior level mar­ket­ing pro­fes­sional to guide and gauge their mar­ket­ing intia­tives you could end up spend­ing more than you bar­gained for.

Out­sourc­ing has sev­eral benefits:

• Top notch mar­ket­ing tal­ent at a rea­son­able price
• Less expen­sive: Not required to pay employee ben­e­fits or other employ­ment expenses
• Exper­tise and knowledge

If you find that these ben­e­fits do not out­weigh the salary of a mar­ket­ing pro­fes­sional on staff full-time then it’s prob­a­bly time to hire for an in-house position.