Uncensored Voice Of Marketing » Relationship Marketing

Key to Creating Loyalty

Laura Lake — Fri, 15 Jan 2010 13:00:40 +0000

What creates customer loyalty in an instant? Service. The type of service that you give your customers determines whether they will look for a new provider or stick with you. How is your customer service? I know, this all sounds so basic so what’s the point? In the last week, I have experienced fantastic service [...]

Uncensored Voice Of Marketing - by Laura Lake

Marketing Predictions

Laura Lake — Mon, 28 Dec 2009 06:06:12 +0000

I’ve gone out on a limb and I’ve put my feet to the fire. I’m not psychic nor do I have a crystal ball, but I’ve made predictions regarding how we will market in 2010 compared to the last decade. I’ve shared my insights on the methods I see phasing out and I’ve stepped out [...]

Uncensored Voice Of Marketing - by Laura Lake

Social Media is NOT New

Laura Lake — Sat, 26 Dec 2009 20:49:07 +0000

Want the truth? Social media marketing is new, but social media is not new. That’s right – it’s been around for years, just not in a platform that was easy to access or use. In 1998 I wrote for The Mining Company (you probably now known them as About.com) on the topic of Internet Conferencing, [...]

Uncensored Voice Of Marketing - by Laura Lake

It’s Mine – I Own It, But What Will I Do With It?

Laura Lake — Sat, 26 Dec 2009 00:30:35 +0000

It’s Christmas. While most people are surrounded by family and friends I have found myself snowed in. I could have spent time gorging on food or watching chick flicks that make me cry, but instead I spent the day redeveloping and designing Laura Lake.com I launched LauraLake.com the day my name changed to Laura Lake. [...]

Uncensored Voice Of Marketing - by Laura Lake

Personal Side of Social Media Connections

Laura Lake — Mon, 29 Jun 2009 17:30:34 +0000

Today I heard of the tragic death of Megan Porter one of my Twitter followers @MegaPixel and it really made me contemplate the connections we make using social media and why we are so drawn to these connections. I’m always amazed at how when tragedy strikes those we have met through social media never lessens [...]

Uncensored Voice Of Marketing - by Laura Lake