It’s Christmas. While most people are surrounded by family and friends I have found myself snowed in. I could have spent time gorging on food or watching chick flicks that make me cry, but instead I spent the day redeveloping and designing Laura Lake.com
I launched LauraLake.com the day my name changed to Laura Lake. I’ve been in marketing for 12 years now and if there is one thing I’ve realized, if you can’t market yourself – well you won’t be very good at marketing anything else.
I’m fortunate, I am my brand. I’ve locked down the front page of Google and I don’t care that there is a life coach by the name of Laura Lake that appears on Oprah quite often and an attorney that appears on Nancy Grace at least once a month named Laura Lake – I’ve beat them all.
Do you market your brand? When someone searches for you is it you that they find? I have many people that tell me that doesn’t matter, but even if you are job hunting or established in your career – when people search for you it says a lot about you when you can be found.
I’m making promises on this Christmas day to write more in my own “personal” blog and to be honest I hope I can stick with it – no, this isn’t my first year making that promise, obviously. My problem with writing here is I run out of things to say – Hey, stop laughing, I can hear you ya know, it’s a new feature in this blog it records everything you say and do while reading (ok, not really but I’m sure we aren’t far away from that invention.)
Truth is it’s not that I run out of ideas or topics to write on, I just put more of that information on the About.com Marketing site. I’ve always used this site as more of my ramblings, rants and revelations. I’m hoping that now that I’ve spent Christmas day redesigning and giving it a fresh look I will again find the excitement that LauraLake.com once held for me, if not you are free to yell at me.
Until next post – it’s me signing out!




