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It’s Mine – I Own It, But What Will I Do With It?

It’s Christmas. While most people are surrounded by family and friends I have found myself snowed in. I could have spent time gorging on food or watching chick flicks that make me cry, but instead I spent the day redeveloping and designing Laura Lake.com

I launched LauraLake.com the day my name changed to Laura Lake. I’ve been in marketing for 12 years now and if there is one thing I’ve realized, if you can’t market yourself – well you won’t be very good at marketing anything else.

I’m fortunate, I am my brand. I’ve locked down the front page of Google and I don’t care that there is a life coach by the name of Laura Lake that appears on Oprah quite often and an attorney that appears on Nancy Grace at least once a month named Laura Lake – I’ve beat them all.

Do you market your brand? When someone searches for you is it you that they find? I have many people that tell me that doesn’t matter, but even if you are job hunting or established in your career – when people search for you it says a lot about you when you can be found.

I’m making promises on this Christmas day to write more in my own “personal” blog and to be honest I hope I can stick with it – no, this isn’t my first year making that promise, obviously. My problem with writing here is I run out of things to say – Hey, stop laughing, I can hear you ya know, it’s a new feature in this blog it records everything you say and do while reading (ok, not really but I’m sure we aren’t far away from that invention.)

Truth is it’s not that I run out of ideas or topics to write on, I just put more of that information on the About.com Marketing site. I’ve always used this site as more of my ramblings, rants and revelations. I’m hoping that now that I’ve spent Christmas day redesigning and giving it a fresh look I will again find the excitement that LauraLake.com once held for me, if not you are free to yell at me.

Until next post – it’s me signing out!

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Personal Side of Social Media Connections

Today I heard of the tragic death of Megan Porter one of my Twitter followers @MegaPixel and it really made me contemplate the connections we make using social media and why we are so drawn to these connections. I’m always amazed at how when tragedy strikes those we have met through social media never lessens the  feelings we as their followers feel . They are still so real and painful.  I didn’t have a chance to get to know Megan, but yet this morning when reading the new’s story of her accident I felt a jolt of sadness.

How can we explain the social connection between those that we never meet?  It’s difficult and  it’s emotional.  We bond, we correspond, we communicate, we interact.

We meet on Facebook, on Twitter and sometimes, but less often on MySpace.  We find something in common, thought provoking or inspirational and we are drawn to connect.  Our circle of friends, associates, and business partners expands in a non-traditional way.

Social media has changed our lives, we now learn of engagements, births, break-ups and even death on the internet cyberwaves before it’s broadcast on traditional media or before we receive a telephone call. Think about it, news about the death of Farrah Faucett, Michael Jackson and Billy Mays all spread across social media networks first.

The connections are real, the networks are solid and the daily interaction thriving. Our circles of friends, associates and business partners grow daily and when we lose one that we never met physically we feel as if we really missed out and the pain feels tremendously real.

It’s amazing where these social tools have brought us today. They are not new, as a matter of fact they started off years ago with IRC (internet relay chat) and AOL, but today we’ve become more accepting and willing to adopt these forms of connection – we see them as less odd, geeky or weird; perhaps you could say it’s more commonplace.

Businesses often wonder how it is that social media gains the response that it does when it comes to viral and word-of-mouth marketing; truth is it’s about the connections, as individuals we long for the connection of others, these mediums give us the ability to connect on our own terms 24/7.  We can share as little as we want or as much as we want about ourselves.

To those I have met through the wonderful world of social media, thank you for sharing your lives with me.  Thank you for not only allowing me  to teach you but allowing me to learn from you and share in your wonderful successes in life.  Life is amazingly full of ups and downs and I find it encouraging that through the means of our internet connections that we can help one another through those ups and downs.  I enjoy not only the real lessons I learn from those that I follow, but I also gain great insight into the life lessons you share.

Many think I’m a social butterfly and I suppose on certain days I am, but more often than not I tend to be the loner that sits back and takes it all in. I’ve had my own share of personal tragedy throughout this year struggling with the end of a long relationship, job lay-off, ending of an engagement, moving from what I would call my hometown to start over, finishing a book and starting not one, but two businesses. I’m lucky to have the ability to share each day with all of you and to watch you progress in your own life journeys it is inspiring. You are all rockstars, thank you!

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