Uncensored Voice Of Marketing » consumer behavior http://www.lauralake.com by Laura Lake Wed, 11 Jan 2012 03:40:54 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Key to Creating Loyalty http://www.lauralake.com/key-to-creating-customer-loyalty/ http://www.lauralake.com/key-to-creating-customer-loyalty/#comments Fri, 15 Jan 2010 13:00:40 +0000 Laura Lake http://www.lauralake.com/?p=412 What creates customer loyalty in an instant? Service. The type of service that you give your customers determines whether they will look for a new provider or stick with you. How is your customer service? I know, this all sounds so basic so what’s the point? In the last week, I have experienced fantastic service [...]

Uncensored Voice Of Marketing - by Laura Lake

]]> http://www.lauralake.com/key-to-creating-customer-loyalty/feed/ Measuring Your Marketing http://www.lauralake.com/measuring-your-marketing/ http://www.lauralake.com/measuring-your-marketing/#comments Mon, 04 Jan 2010 14:00:37 +0000 Laura Lake http://www.lauralake.com/?p=398 I’m always amazed at how many companies spend money marketing, but don’t measure the results. When you don’t measure and analyze the results, you might as well throw money out the door. The measurement of marketing efforts will help you in seeing what messages attract new consumers to purchase your products. It allows you to [...]

Uncensored Voice Of Marketing - by Laura Lake

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