Starbuck Sense

Every morning religiously I go to Starbucks and order my Venti non-fat extra hot caramel macchiato. It doesn’t matter that I have a Flavia machine that I love, great gourmet coffees, and even my own Starbucks Barista coffee pot; there is something about the morning experience that I can’t get away from.

Starbucks has been brilliant at marketing to my senses. My sense of smell, the aroma of coffee. My emotional sense, the great feeling I get when the barista working recognizes me, knows my name, and even knows my drink by memory. My sense of taste, that yummy creamy coffee that I can’t seem to live without.

Marketing to the senses of consumers can be the thing that keeps the customers coming back day after day, even if it costs $4.03 for a cup of coffee. How do you market to the senses of your consumers? What companies do you think do it best?