It’s true the buzz phrase of the year is “social media marketing.”
Recently there has even been a new term coined called “social influence marketing.”
Are you still at a loss of what social media it is and why it may be important to your business? I understand, so let me see if I can bring some clarity and demystify the phrase that often causes business owners to get a headache.
Think of social medial like this — you enter a bar and there are conversations going on at each table. You hear one conversation about work, another about a brand new vehicle someone purchased and perhaps the other is a business meeting where co-workers are discussing the latest strategy in their industry. Are you with me? If so, good — let’s continue.
Think of the sphere of social media has this bar. All of these conversations are floating around. There is a lot of information sharing, opinions being broadcasts and relationships being created. Does that help?
Now, I want to show you how big these spheres are growing by sharing with you some recent statistics that were reported by Econsultancy. These statistics are recent, it will give you a glimpse of how quickly social media is growing and the impact it is having on businesses today.
- There are over 20 hours of video uploaded to YouTube every minute.
- One half of YouTube users visit the site at least once a week.
- There are over 250 million users on Facebook and 120 million of them log onto Facebook once a day.
- At least 30 million of the Facebook users access Facebook via their mobile phones.
- Over the last twelve months Twitter has broken the 1000% barrier of year-over-year growth.
- It’s estimated that there are 6 — 10 million global users on Twitter.
- Tuesday is the most active day on Twitter, followed by Wednesday and then Friday.
Do you still think you can afford to ignore social media marketing?
