Social Media Marketing

by Laura Lake on January 13, 2010

It’s true the buzz phrase of the year is “social media marketing.”

Recently there has even been a new term coined called “social influ­ence marketing.”

Are you still at a loss of what social media it is and why it may be impor­tant to your busi­ness? I under­stand, so let me see if I can bring some clar­ity and demys­tify the phrase that often causes busi­ness own­ers to get a headache.

Think of social medial like this — you enter a bar and there are con­ver­sa­tions going on at each table. You hear one con­ver­sa­tion about work, another about a brand new vehi­cle some­one pur­chased and per­haps the other is a busi­ness meet­ing where co-workers are dis­cussing the lat­est strat­egy in their indus­try. Are you with me? If so, good — let’s continue.

Think of the sphere of social media has this bar. All of these con­ver­sa­tions are float­ing around. There is a lot of infor­ma­tion shar­ing, opin­ions being broad­casts and rela­tion­ships being cre­ated. Does that help?

Now, I want to show you how big these spheres are grow­ing by shar­ing with you some recent sta­tis­tics that were reported by Econ­sul­tancy. These sta­tis­tics are recent, it will give you a glimpse of how quickly social media is grow­ing and the impact it is hav­ing on busi­nesses today.

  • There are over 20 hours of video uploaded to YouTube every minute.
  • One half of YouTube users visit the site at least once a week.
  • There are over 250 mil­lion users on Face­book and 120 mil­lion of them log onto Face­book once a day.
  • At least 30 mil­lion of the Face­book users access Face­book via their mobile phones.
  • Over the last twelve months Twit­ter has bro­ken the 1000% bar­rier of year-over-year growth.
  • It’s esti­mated that there are 6 — 10 mil­lion global users on Twitter.
  • Tues­day is the most active day on Twit­ter, fol­lowed by Wednes­day and then Friday.

Do you still think you can afford to ignore social media marketing?

  • Social media marketing is known to be extremely time consuming and a very difficult chore. It is necessary to do more than simply create a profile on a website.
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