Are you confused by all the jargon words that are used when it comes to Twitter, Facebook or LinkedIn?
Yesterday, I had the opportunity to attend the Helzberg Entrepreneur Mentor Program otherwise known as HEMP. Their discussion was focused on social media.
The panel was informative, but there were so many points that were missed, not that it’s easy to explain social media and how to use it in two hours. Truth is social media marketing takes work and commitment. You also have to make a decision on whether or not it is right for you business.
You also must consider that it’s not going to be the “quick-fix” for more sales in this economy, social media marketing takes time and often you see non-financial impacts before financial impacts.
One question that was asked that stayed on my mind was “what demographic is using social media?” Answer, all demographics are using or at least have potential in using social media in the future. Social media is no longer just for the college student. The fastest growing sector in social media, especially Facebook is women over 55.
My point is if you are looking to learn more about social media and you are feeling overwhelmed, take my 7 day social media crash course that I put together at About.com. It’s free and I will answer your questions throughout the course. I promise that by the 7th day you will have a deep and clear understanding of how social media can be used and you will be able to make the decision on whether social media is right for your business.
Shelly Kramer and I will be presenting on the Kansas City Chamber of Commerce Social Media Marketing Panel next week, on October 8th. Come join us. We will answer your questions and hopefully provide you with even more clarity.
