Want a clean slate? Embarassed by your Twitter History? There is now a web app that will wipe away your Twitter history. If you have posted some things you are ashamed of, tweeted when you’ve had too much to drink or are just ready to move away from that past without the concern of keeping your Twitter posterity – try it out – TwitWipe. Thanks David Galloway at LifeHacker for bringing this new tool to our attention.
Social Media Popularity – What’s Your Dependency?
December 26, 2011 By Leave a Comment
Did my title throw you? Think I’m going to hype social media and give you the reasons why it must be a part of your marketing arsenal?
If so, I did throw you. The reason I selected this topic is because over the last year I’ve seen a lot of e-celebrities – individuals that have risen through the means of social media. That’s the great thing about the internet, it gives everyone the opportunity to create a name for themselves and share their gifts and knowledges. This can often create e-celebrity status.
An individual achieves e-celebrity status by
- Showcasing their Writing Talent
- Sporting Achievements
- Providing Comic Relief
- Music Ability
- Video Production
- Photography Skills
- Business Know-How
The one thing many e-celebrities forget is creating equal market saturation. Don’t just find one outlet to marketing yourself. Create a marketing model that is solid. I often see people use Facebook, Twitter and LinkedIn to build their following, but many times they do not drive people to their online home, their own website. What would happen if you woke up tomorrow and Facebook, Twitter or LinkedIn was gone? How would it affect your business? I see you shaking your head, but many people never though the impact of MySpace would fade and that’s exactly what we’ve seen happen.
You should always be focused on driving people to your website, collecting their email addresses and getting them to engage with you in other ways, besides social media. If you aren’t doing these things you may be too dependent on social media. Those who depend too much on a solo marketing outlet may wake up one morning only to realize they have lost their e-celebrity status. Just a thought!
Social Media Marketing
January 13, 2010 By Leave a Comment
It’s true the buzz phrase of the year is “social media marketing.”
Recently there has even been a new term coined called “social influence marketing.”
Are you still at a loss of what social media it is and why it may be important to your business? I understand, so let me see if I can bring some clarity and demystify the phrase that often causes business owners to get a headache.
Think of social medial like this – you enter a bar and there are conversations going on at each table. You hear one conversation about work, another about a brand new vehicle someone purchased and perhaps the other is a business meeting where co-workers are discussing the latest strategy in their industry. Are you with me? If so, good – let’s continue.
Think of the sphere of social media has this bar. All of these conversations are floating around. There is a lot of information sharing, opinions being broadcasts and relationships being created. Does that help?
Now, I want to show you how big these spheres are growing by sharing with you some recent statistics that were reported by Econsultancy. These statistics are recent, it will give you a glimpse of how quickly social media is growing and the impact it is having on businesses today.
- There are over 20 hours of video uploaded to YouTube every minute.
- One half of YouTube users visit the site at least once a week.
- There are over 250 million users on Facebook and 120 million of them log onto Facebook once a day.
- At least 30 million of the Facebook users access Facebook via their mobile phones.
- Over the last twelve months Twitter has broken the 1000% barrier of year-over-year growth.
- It’s estimated that there are 6 – 10 million global users on Twitter.
- Tuesday is the most active day on Twitter, followed by Wednesday and then Friday.
Do you still think you can afford to ignore social media marketing?
