Social Marketing: When It Doesn’t Make Sense

It’s Sun­day evening and I’m a social kind-of-girl, so this evening when I came across a post regard­ing indus­tries that social mar­ket­ing does not work for it caught my atten­tion. David Wil­son, author of the Social Media Opti­mzi­a­tion blog explains that there are some indus­tries where social mar­ket­ing just doesn’t make sense. Take for exam­ple the phar­ma­ceu­ti­cal, tobacco and alco­hol indus­tries. His post is infor­ma­tive and inter­est­ing, so if social mar­ket­ing grabs your atten­tion you may want to hop on over and read why Social Mar­ket­ing is Not For Every­one.