Social Marketing: When It Doesn’t Make Sense

It’s Sunday evening and I’m a social kind-of-girl, so this evening when I came across a post regarding industries that social marketing does not work for it caught my attention. David Wilson, author of the Social Media Optimziation blog explains that there are some industries where social marketing just doesn’t make sense. Take for example the pharmaceutical, tobaccoand alcohol industries. His post is informative and interesting, so if social marketing grabs your attention you may want to hop on over and read why Social Marketing is Not For Everyone.