Online Marketing and Dentist

by Laura Lake on June 12, 2007

Den­tist use to spend most of their mar­ket­ing bud­get in yel­low pages adver­tise­ments. A large per­cent­age of them are now allo­cat­ing a cer­tain per­cent­age to online advertising.

Recently I was in need of a den­tist in the Over­land Park area, so I began my search. Of course I used the search engines, I refuse to crack open the yel­low pages. Truth­fully yel­low page phone books seem archaic to me. I real­ize that some peo­ple still use them, but I believe that per­cent­age shrinks every­day. After all the yellow-pages are pub­lished once a year — how up to date can they be?

After a quick search I found a den­tist in the area — that catered to those that have a fear of the den­tist and want the “per­fect smile.” While I wouldn’t say their web­site was the most aes­thetic pleas­ing it was infor­ma­tive and gave me enough infor­ma­tion to book my appointment.

Long story short, if you are a den­tist and you are not adver­tis­ing online, I won­der how many of your poten­tial patients are going else­where. Per­haps it’s time to con­sider plac­ing some of your bud­get in online adver­tis­ing. Con­sider this over 4000 search queries are pre­formed for den­tist every 90 days — that’s a lot of poten­tial patients..

  • online marketing is new things and dentist are understanding the importance of it to get new clients
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