Dentist use to spend most of their marketing budget in yellow pages advertisements. A large percentage of them are now allocating a certain percentage to online advertising.
Recently I was in need of a dentist in the Overland Park area, so I began my search. Of course I used the search engines, I refuse to crack open the yellow pages. Truthfully yellow page phone books seem archaic to me. I realize that some people still use them, but I believe that percentage shrinks everyday. After all the yellow-pages are published once a year — how up to date can they be?
After a quick search I found a dentist in the area — that catered to those that have a fear of the dentist and want the “perfect smile.” While I wouldn’t say their website was the most aesthetic pleasing it was informative and gave me enough information to book my appointment.
Long story short, if you are a dentist and you are not advertising online, I wonder how many of your potential patients are going elsewhere. Perhaps it’s time to consider placing some of your budget in online advertising. Consider this over 4000 search queries are preformed for dentist every 90 days — that’s a lot of potential patients..
