On the Right Path

This morning rather than go to the gym I decided to go to our local arboretum to walk the trails. I realized while walking in the woods that I relied on the path to get me to the end of the trail. I began to think about that. Our online consumers are no different. They don’t know what they will encounter when entering your website. They are in hopes that it is what they are looking for or perhaps they are just browsing because that paycheck is burning a hole in their pocket. Does your website walk them through the path of your products? Do you guide them all the way until they have finished checking out? Perhaps it’s time to consider that if you are getting traffic, but no sales that your path isn’t clear enough.

I don’t know about you, but this is something I’d revisit if I were running an ecommerce store. I don’t want to miss out on the next $49.3 billion that is being spent by consumers that are doing online shopping.