Marry Me? — Billboard Style

Last week on my way into work I noticed a bill­board that dis­played a proposal

Jen­nifer will you marry me 

–John

First off, thank good­ness he included his pic­ture after all how many Jen­nifer and Johns are there.  I actu­ally gig­gled when I saw the bill­board, because my first thought was how long has that been there.  I couldn’t help but to won­der if she had dri­ven past it like I had done in pre­vi­ous days with­out it grab­bing my attention.

My per­cep­tion is now not only do we encounter ban­ner blind­ness, but we have also devel­oped a level of bill­board blindness.  

Per­haps I’m cyn­i­cal when it comes to romance, a woman scorned per say who doesn’t nec­es­sar­ily believe in the happily-ever-after myth, but I do hope for his sake that she saw it the first time, because wouldn’t that be a dis­ap­point­ment if she didn’t — eek! 

So John all of us who drive North­bound on I-35 into down­town Kansas City want to know what her answer was. Did she in fact say yes and did she see it on the first day it was displayed?  

For all the oth­ers read­ing this what do you think of tra­di­tional bill­board adver­tis­ing (not nec­es­sar­ily for pro­pos­als) —  Is it effective?