Marketing Frustrations

Posted by llake on March 14th, 2007

Frustration! In the marketing field we all feel it at one time or another, yes? My biggest frustration comes when trying to find new strategies for a saturated market. How can we do it differently? How can we get the attention of the audience? I even struggle at times with that doubting voice that whispers in my ear:

“Can I even get their attention?”
“Perhaps I need to fold it up and pack it away and find another market to enter.”

Normally that voice enters when I’ve lost sleep over the project or I’ve had a nightmare about campaign failure.
What do you do when you hit that frustration level?

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General Marketing

Melvin Ram said,

April 21, 2007 @ 4:05 am

I like to look at other industries… and often I can find a differentiation from that industry into my client’s industry. Or chug down a Starbucks. My personal favorite for such situations? Vente Carmel Frap with extra 4 shots + extra Carmel on top… and no wipe. And sometimes Grey Goose can sometimes spark interesting ideas.

I usually go for that order of things… morning, noon, evening. :D

~ Mel

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