Marketing: Do Methods Change?

I’ve been in marketing for nearly 10 years, specializing in Interactive. I’m of the mindset that interactive marketing methodologies don’t change - your target does.

When it comes to marketing online there are typically three categories:

1. Product
2. Lead Generation
3. Service

I’ve found that the same methods work for all three, you just have to cater and focus on your target to be successful.

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Michael Brito said,

August 31, 2006 @ 12:47 pm

Hi Laura,
I have been following your blog for some time now; and I do agree with your analysis. I would also add that marketing (in general) is slowly evolving. It’s no longer just the 4P’s anymore. Please read this article that I wrote a few weeks ago and let me know your thoughts.

Regards,
Michael
htp://www.britopian.com

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