I’ve been in marketing for nearly 10 years, specializing in Interactive. I’m of the mindset that interactive marketing methodologies don’t change - your target does.
When it comes to marketing online there are typically three categories:
1. Product
2. Lead Generation
3. Service
I’ve found that the same methods work for all three, you just have to cater and focus on your target to be successful.
Michael Brito said,
August 31, 2006 @ 12:47 pmHi Laura,
I have been following your blog for some time now; and I do agree with your analysis. I would also add that marketing (in general) is slowly evolving. It’s no longer just the 4P’s anymore. Please read this article that I wrote a few weeks ago and let me know your thoughts.
Regards,
Michael
htp://www.britopian.com