How Can Social Media Help My Nonprofit Organization?

by Laura Lake on January 11, 2010

This is a ques­tion I hear a lot, so I spent some time writ­ing an arti­cle on About.com regard­ing the ben­e­fits that social media offers to non­profit orga­ni­za­tion. I wanted to expand on that arti­cle by shar­ing how social media has proven suc­cess­ful for non­profit orga­ni­za­tions by using spe­cific sta­tis­tics. If you are a non­profit orga­ni­za­tion and you are debat­ing the use of social media, I think the this post will help you in your deci­sion. It will also help if you need some­thing to present to your board mem­bers on the valid­ity of social media when it comes non­profit organizations.

This is a pre­view of How Can Social Media Help My Non­profit Orga­ni­za­tion?. Read the full post (508 words, esti­mated 2:02 mins read­ing time)

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Your Marketing Wakeup Call

by Laura Lake on January 8, 2010

Times are chang­ing. I read another arti­cle today that by the end of the year The New York Times will cut 100 news­room posi­tions. I write for About.com, which is a com­pany owned by The New York Times, so this news sad­dened me.

I’m for­tu­nate that I started in the online indus­try in 1997. As such, I’ve always adopted new media eas­ily, but I think it’s because that’s where I began my career.

I’ve met with gen­eral man­agers of news­pa­pers, edi­tors and writ­ers — our dis­cus­sions always end up around the lack of adop­tion of new media when it was intro­duced by tra­di­tional news­pa­pers. Unfor­tu­nately, those same news­pa­pers are feel­ing the pinch dur­ing this time.

This is a pre­view of Your Mar­ket­ing Wakeup Call. Read the full post (419 words, esti­mated 1:41 mins read­ing time)

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Why Search Engine Marketing is Important

by Laura Lake on January 6, 2010

Why is search engine opti­miza­tion and search mar­ket­ing important?

I Can Give You 134 Mil­lion Reasons.

Why should you care if you are listed in the search engines? There are 134 mil­lion rea­sons. That is how many peo­ple use the web each month. Over 85 per­cent of those peo­ple use search engines. Search Engines serve as an infor­ma­tion clear­ing­house to large major­ity of Inter­net users.

Search engine opti­miza­tion is often referred to as inter­net pub­lic rela­tions. High rank­ings in major search engines enhance the cred­i­bil­ity and the brand aware­ness of your com­pany, but this is not the only rea­son search engine opti­miza­tion is important.

This is a pre­view of Why Search Engine Mar­ket­ing is Impor­tant. Read the full post (357 words, esti­mated 1:26 mins read­ing time)

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Measuring Your Marketing

by Laura Lake on January 4, 2010

I’m always amazed at how many com­pa­nies spend money mar­ket­ing, but don’t mea­sure the results. When you don’t mea­sure and ana­lyze the results, you might as well throw money out the door. The mea­sure­ment of mar­ket­ing efforts will help you in see­ing what mes­sages attract new con­sumers to pur­chase your prod­ucts. It allows you to see what meth­ods in mar­ket­ing work and which ones don’t.

My famous line to busi­nesses is “If you aren’t mea­sur­ing, you are not mar­ket­ing.” It really is that sim­ple. Mon­i­tor­ing your mar­ket­ing spend does not have to be dif­fi­cult. For exam­ple con­sider the fol­low­ing options:

This is a pre­view of Mea­sur­ing Your Mar­ket­ing. Read the full post (393 words, esti­mated 1:34 mins read­ing time)

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The Lake Reflection for 2009!

by Laura Lake on December 30, 2009

This is the time of year that I reflect on the last twelve months and start to look for­ward to the year to come.

If there is one thing I’ve learned this year is it’s never pre­dict what you think will hap­pen in the upcom­ing year. Last year I wrote about an engage­ment and this year I must admit it ended abruptly.  I could truly focus on all of the neg­a­tive that has tran­spired this year, but that’s not really why I write this — how­ever let’s look at the chal­lenges I did make it through:

This is a pre­view of The Lake Reflec­tion for 2009!. Read the full post (693 words, esti­mated 2:46 mins read­ing time)

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