7 Success Principles That I Live By Daily

by Laura Lake on February 11, 2010

I was recently asked what advice I would give to those who wanted to suc­ceed and achieve their goals. I always take ques­tions like this very seri­ously, because to be hon­est I think I’m still work­ing to achieve the goals I have set for myself. How­ever, I’ve been liv­ing by 7 prin­ci­ples since the day that my par­ents (mother and step­fa­ther) moved us out of the trailer park.

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Migrating My Domain to Google Apps

by Laura Lake on February 7, 2010

I have to admit I think I’m behind the times when it comes to imple­ment­ing Google Apps for my domain. I decided this morn­ing to make the move and so far — I’m lov­ing it. I will not lie mov­ing away from Microsoft Out­look took some work. I’ve been using Out­look for the last 10 years. I’m also the per­son that uses email as a file cab­i­net, mean­ing I don’t like to toss email. I’m always afraid that I’ll need an email the moment I delete it. Out­look would move at a snail’s pace on my com­puter and that could have some­thing to do with work­ing with 8 dif­fer­ent appli­ca­tions at a time on a lap­top. I also hated it when Out­look would crash; this always hap­pened when I was mid way through a long instruc­tional email that needed to be sent an hour ago.

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Inspired by The Beautiful People

by Laura Lake on February 5, 2010

Yes­ter­day at the fit­ness cen­ter I encoun­tered the beau­ti­ful peo­ple. You know who I’m talk­ing about, it’s the women that put on the makeup before they go to the gym, they wear the most trendy work­out clothes and they stand around most the time talk­ing to their friends — well wait, I may have seen them work­out (walk­ing on the tread­mill for 5 min­utes). I love the beau­ti­ful peo­ple and maybe one day I’ll join their pact, but for now I go to the gym for a pur­pose other than social­iza­tion, to get sweaty, mess up my hair and make painful look­ing faces while lift­ing a 25lb dumbbell.

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Key to Creating Loyalty

by Laura Lake on January 15, 2010

What cre­ates cus­tomer loy­alty in an instant?

Ser­vice. The type of ser­vice that you give your cus­tomers deter­mines whether they will look for a new provider or stick with you. How is your cus­tomer service?

I know, this all sounds so basic so what’s the point? In the last week, I have expe­ri­enced fan­tas­tic ser­vice and I’ve expe­ri­enced ser­vice that made me so frus­trated I wanted to throw up.

You see in today’s econ­omy cus­tomer sat­is­fac­tion is not enough - it’s all about the loy­alty you build with your customers.

Recip­i­ent of Great Cus­tomer Ser­vice and Care

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Social Media Marketing

by Laura Lake on January 13, 2010

It’s true the buzz phrase of the year is “social media marketing.”

Recently there has even been a new term coined called “social influ­ence marketing.”

Are you still at a loss of what social media it is and why it may be impor­tant to your busi­ness? I under­stand, so let me see if I can bring some clar­ity and demys­tify the phrase that often causes busi­ness own­ers to get a headache.

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