A study done by National Association of Colleges and Employers (NACE) shows that employers favor students who have internships on[...]

Over 12 years ago I went through the long-awaited process of changing my name. For the previous eight years, I[...]

I'm always amazed at how difficult people make branding to be. I am not saying that it's not important and[...]

With the popularity of social media it's not uncommon to hear stories of strong brands caught in the midst of[...]

How is word of mouth marketing working for you? Is there a buzz in the air about your product or[...]

When creating your brand strategy for a product or service it is important to perform a careful analysis to determine[...]

I've taught for a long time that customer relationships are the key to any marketing strategy, but I'm still surprised at[...]

Is social media marketing right for your business? This is the question few companies ask themselves before launching into social[...]

The days are over where you build it and they come, well truthfully there never were those days. However, it[...]

The essence of marketing is to understand you customers' needs and develop a plan that surrounds those needs to create[...]

There was a time that a website was sufficient. If you had a website built, spent a little time on search[...]

We all know that there are true benefits from social media and it's important to begin to take advantage of[...]