Kona Coffee: Success Despite the Odds

by Laura Lake on March 27, 2007

Late last year I wrote about a cof­fee shop near me called Kona Cof­fee. I had no idea how they would make it. Access was dif­fi­cult and hours were sparse. One morn­ing I ven­tured to Kona Cof­fee because the line at Star­bucks was too long and I had to have my morn­ing java fix quickly.

I had no idea that the cof­fee I was about to acquire would enlighten me on how this cof­fee shop would make it despite the the pre­dict­ing odds.

The cof­fee gained my loyal morn­ing visit and the guy that greets me with a smile every morn­ing sealed the deal. There was a time that I could walk into Star­bucks and the barista would begin to pre­pare my morn­ing jolt. As time went on Star­bucks became too busy to pro­vide the per­sonal touch and well the cof­fee com­pared to that of Kona was sim­ply not up to par.

I wish Kona would expand their hours to include Mon­day morn­ing before 10 a.m., but until he does I’ve vowed my loy­alty from Tues­day through Saturday.

The lit­tle guy greets me every morn­ing with a smile and the ques­tion “Your reg­u­lar?” I sim­ply nod. Last Sat­ur­day he even gave my son a free vanilla frappucino…now that’s ser­vice! Not the “free” part because I didn’t mind pay­ing, but the recog­ni­tion of loy­alty to his shop and the occas­sional perk that goes a long with that.

Keep it up Kona and you’ll con­tinue to expand your hours and your staff so that you aren’t the only guy behind the counter!

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