Learn how to turn consumers into your customers by understanding the buying process and how you can influence each step.
Why Consumers Buy What They Buy
View more presentations from mrktpro.
by Laura Lake
Laura is the author of Consumer Behavior for Dummies. She entered the world of marketing in the year of 1998 after working as a Controller. Her passion was found on the other side of the ROI calculation and she knew she had the analytical mind as well as the creative ability to make marketing campaigns a success.
