Uncensored Voice Of Marketing » Interactive Marketing

Marketing Information Overload

Laura Lake — Sat, 07 Jan 2012 15:30:18 +0000

It’s Saturday morning, my usual time to sit down and go through my RSS reader, purge through my email folder called “Read!” and just overall feed the information junkie in me – before hitting the gym for my morning workout. It can get overwhelming and truthfully I think I have a pretty good system. The [...]

Uncensored Voice Of Marketing - by Laura Lake

Search Engine Marketing – It Takes Work!

Laura Lake — Wed, 28 Dec 2011 03:04:23 +0000

Love this. It’s often hard to explain why search engine marketing requires time and effort. Many thing it should be an instant fix and something that done easily. Every client that we work with when it comes to search engine marketing requires research, specific strategies and tactics. It’s not magic – it’s work. The search [...]

Uncensored Voice Of Marketing - by Laura Lake

Social Media Popularity – What’s Your Dependency?

Laura Lake — Mon, 26 Dec 2011 10:00:08 +0000

Did my title throw you? Think I’m going to hype social media and give you the reasons why it must be a part of your marketing arsenal? If so, I did throw you. The reason I selected this topic is because over the last year I’ve seen a lot of e-celebrities – individuals that have [...]

Uncensored Voice Of Marketing - by Laura Lake

Social Media Marketing

Laura Lake — Wed, 13 Jan 2010 13:00:50 +0000

It’s true the buzz phrase of the year is “social media marketing.” Recently there has even been a new term coined called “social influence marketing.” Are you still at a loss of what social media it is and why it may be important to your business? I understand, so let me see if I can [...]

Uncensored Voice Of Marketing - by Laura Lake

Your Marketing Wakeup Call

Laura Lake — Fri, 08 Jan 2010 13:00:20 +0000

Times are changing. I read another article today that by the end of the year The New York Times will cut 100 newsroom positions. I write for About.com, which is a company owned by The New York Times, so this news saddened me. I’m fortunate that I started in the online industry in 1997. As [...]

Uncensored Voice Of Marketing - by Laura Lake