Comments on: How Can Social Media Help My Nonprofit Organization? http://www.lauralake.com/how-can-social-media-help-my-nonprofit-organization/406/ by Laura Lake Tue, 27 Jul 2010 07:05:50 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Emma Smith http://www.lauralake.com/how-can-social-media-help-my-nonprofit-organization/406/comment-page-1/#comment-44330 Emma Smith Fri, 09 Apr 2010 01:00:00 +0000 http://www.lauralake.com/?p=406#comment-44330 There is a lot of talk and advice given online about how social media can help non-profits and I am a real believer that these tools are especially important for this sector. It is good that you have given some examples here though to really show what this means in fundraising terms as a result of well executed social media campaigns. These figures really highlight the ever mentioned 'power' of the internet. I think you are right in pointing out that these channels make the work non-profits are doing much easier to demonstrate to supporters as well as crucially making it far easier for donors to give. It should also make it easier for orgs to then clearly demonstrate to donors how their money has actually helped. Taking the example you give here, Epic Change could integrate their social media channels by pointing out a video on YouTube to the twitter donors which could directly show them footage of the classroom they helped create being constructed and used, in turn enhancing supporter 'morale'. <br><br>Seems to me, good use of social media is all about making your point clearer to audiences, creating more transparency and making it easier for potential supporters to participate. There is a lot of talk and advice given online about how social media can help non-profits and I am a real believer that these tools are especially important for this sector. It is good that you have given some examples here though to really show what this means in fundraising terms as a result of well executed social media campaigns. These figures really highlight the ever mentioned ‘power’ of the internet. I think you are right in pointing out that these channels make the work non-profits are doing much easier to demonstrate to supporters as well as crucially making it far easier for donors to give. It should also make it easier for orgs to then clearly demonstrate to donors how their money has actually helped. Taking the example you give here, Epic Change could integrate their social media channels by pointing out a video on YouTube to the twitter donors which could directly show them footage of the classroom they helped create being constructed and used, in turn enhancing supporter ‘morale’.

Seems to me, good use of social media is all about making your point clearer to audiences, creating more transparency and making it easier for potential supporters to participate.

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