Uncensored Voice Of Marketing » General Marketing

Marketing Information Overload

Laura Lake — Sat, 07 Jan 2012 15:30:18 +0000

It’s Saturday morning, my usual time to sit down and go through my RSS reader, purge through my email folder called “Read!” and just overall feed the information junkie in me – before hitting the gym for my morning workout. It can get overwhelming and truthfully I think I have a pretty good system. The [...]

Uncensored Voice Of Marketing - by Laura Lake

Kansas City Guns ‘N Hoses

Laura Lake — Sun, 22 Aug 2010 23:57:30 +0000

I must admit I’m a sucker for charity events – especially those that support our Police departments and Firefighters. I suppose that comes from growing up in the household of a firefighter, turn Fire Chief. I always admired my stepfather. I’ve shared his story many times, raising 3 kids in a two-bedroom trailer and spending [...]

Uncensored Voice Of Marketing - by Laura Lake

Your Marketing Wakeup Call

Laura Lake — Fri, 08 Jan 2010 13:00:20 +0000

Times are changing. I read another article today that by the end of the year The New York Times will cut 100 newsroom positions. I write for About.com, which is a company owned by The New York Times, so this news saddened me. I’m fortunate that I started in the online industry in 1997. As [...]

Uncensored Voice Of Marketing - by Laura Lake

Why Search Engine Marketing is Important

Laura Lake — Wed, 06 Jan 2010 13:00:44 +0000

Why is search engine optimization and search marketing important? I Can Give You 134 Million Reasons. Why should you care if you are listed in the search engines? There are 134 million reasons. That is how many people use the web each month. Over 85 percent of those people use search engines. Search Engines serve [...]

Uncensored Voice Of Marketing - by Laura Lake

Measuring Your Marketing

Laura Lake — Mon, 04 Jan 2010 14:00:37 +0000

I’m always amazed at how many companies spend money marketing, but don’t measure the results. When you don’t measure and analyze the results, you might as well throw money out the door. The measurement of marketing efforts will help you in seeing what messages attract new consumers to purchase your products. It allows you to [...]

Uncensored Voice Of Marketing - by Laura Lake