eDay: Who Would Have Thought?

A week ago I read an article by CoreMetrics on the introduction of the term eDay. What is eDay? Coremetrics deems it to be the largest online shopping day during the holiday season. eDay is the following Monday after Cyber Monday.

While Cyber Monday is the largest traffic day, Coremetrics claims that eDay will be the day that consumers dig out their credit cards and spend money online to buy those Christmas gifts. eDay isn’t about browsing, it’s about spending!

Sidenote: Does anyone else find it humorous that we can now create our own names for certain days within the year, buy the search term and create enough buzz and pretty soon we have everyone inking it on red in their calendars. Perhaps next year Franklin-Covey will even add it to their planner pages.

Who would have thought years ago that one day we’d wake up grab our cup of coffee and toast to a successful eDay! Cheers!!