Do You Remember the Last Banner Ad You Saw?

Posted by llake on June 25th, 2007

I remember when banner ads got results. We’d pay attention to them, they were creative, slick and capture our attention. Now it’s not unusual for us to skim right over them. After all, what was the last banner ad you remember that made you click into the marketing message?

I believe for a banner to be successful it must be interactive, thought-proving and be in a place that has the eyes of the companies target market if it doesn’t meet this criteria it’s a waste of money.

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General Marketing

Curious said,

August 6, 2007 @ 2:54 am

Just out of curiousity, have you The Little Blue Book of Advertising? If so, how do you feel about it? Sound advice?

Sid Vicious said,

September 9, 2007 @ 2:32 am

Yeah you’re right, you know what I also do? I use Firefox and sometimes I just adblock them

Ali Naeem Khan said,

November 29, 2007 @ 9:24 am

So true…..but in my country(Pakistan) a very common way of marketing is the wall chalking.
its a cheap way and alot of small businesses use this strategy.

mike said,

January 22, 2008 @ 5:37 am

bottom line…yes banners are effective, or at least they were…well what i mean is that before they became so annoying (flashing or following your cursor) you attempted to click on one or two, nowdays after experiencing this over the years, not only do you get pissed off about the idea of ever having to deal with that type of banner…you now have a mindset to just totally block them out. well, atleast I do. Some may argue that this only happens with certain ads, but beg to differ because this has happened to me with a few banners as well.

g00db0y said,

February 14, 2008 @ 5:12 am

Interesting point Laura.

If you don’t mind, could you please provide some examples in regards to your statement…quote:”I believe for a banner to be successful it must be interactive, thought-proving and be in a place that has the eyes of the companies target market if it doesn’t meet this criteria it’s a waste of money”.

Thanking you in advance for your answer.

Katir said,

March 7, 2008 @ 2:59 pm

In my own opinion, there are good number of creative banner ads out there it’s just that they may not be many. Even on Yahoo I done see once in a while really creative ads.

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