Consumer Behavior by Laura Lake

Why Under­stand­ing Con­sumer Behav­ior is Important

When you hear of con­sumer behav­ior, imme­di­ately you begin to think big words, hard to under­stand for­mu­las and the dry expla­na­tion of research meth­ods. My approach is dif­fer­ent.  There is a great deal of value in con­sumer behav­ior – all you have to do is under­stand it. It’s not as hard as it sounds.  I wrote the Con­sumer Behav­ior for Dum­mies book to be used as a tool to not only gain the knowl­edge of con­sumer behav­ior, but to uti­lize that knowl­edge to bet­ter under­stand and “speak” to your cus­tomers.

I want you to under­stand why con­sumers think and act the way they do. You can do this by iden­ti­fy­ing and rec­og­niz­ing the influ­ences both inter­nal and exter­nal that your con­sumers encounter on a daily basis. Why con­sumer behav­ior? The answer is easy, how can you effec­tively mar­ket to a con­sumer when you don’t under­stand their needs or behav­iors? You can’t. that’s why when you even have a glimpse of under­stand­ing why con­sumers act the way they do you are one-step ahead of your competition.

In the Con­sumer Behav­ior book pub­lished by Wiley Pub­lish­ing I explain and cover the fol­low­ing in a way that is easy to under­stand and utilize.

• Why do con­sumers buy? It’s impor­tant to under­stand the decision-making process con­sumers go through when con­sid­er­ing a purchase
• Apply con­sumer behav­ior to your mar­ket­ing. I show you how the 4Ps of mar­ket­ing and how con­sumer behav­ior plays a part in each of those Ps.
• Gain a deeper under­stand­ing of the indi­vid­ual con­sumer. How can you gauge a consumer’s moti­va­tion, emo­tions, per­cep­tion, and atti­tude and use them to pre­dict and change buy­ing intentions.
• Explore exter­nal influ­ences on cus­tomers. Exter­nal influ­ences range from cul­tures to fam­ily life cycles to house­hold struc­tures and social groups, see how pur­chas­ing pat­terns are affected by these influences.
• Craft your mar­ket­ing strat­egy using con­sumer knowl­edge to delve into mar­ket research, iden­tify key seg­ments, and launch­ing into untapped markets
• Imple­ment your plan by cre­at­ing pow­er­ful posi­tion­ing strate­gies and reach cus­tomers where they’re at with a mes­sage that moti­vates them to purchase.

You can order your copy online today by vis­it­ing Barnes and Noble or Ama­zon. It’s your choice! This is a book that will never be out­dated, because truth is the behav­ior of con­sumers and the ele­ments that impact their pur­chases never change. It’s a must have on any busi­ness owner or mar­keters book­shelf and I’m not just say­ing that because I wrote it.