Commercials as of Late
Posted by llake on August 19th, 2006
Is it just me or do others recognize that commercials lack the pizzazz and branding power that they once carried with them. Take for instance the latest commercials put out by Burger King. What is up with the scary looking figure that they are using to represent “the king?” It seems each commercial I see lacks the professionalsim as well as the power to gain the results they are looking for.
Also, I wish companies would realize that rather than put together a low-budget commercial to allocate that budget elsewhere. A low-budget commercial only detours buyers because it represents just that “low budget.”
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Mel said,
April 9, 2008 @ 11:41 amCompletely agreed. A great example is the new Miller campaign “Beer Heaven”. The ad firm wants us to identify with a silly notion of heaven for beer drinkers. I would have loved to be a fly on the wall in that pitch.