Commercials as of Late

Is it just me or do oth­ers rec­og­nize that com­mer­cials lack the piz­zazz and brand­ing power that they once car­ried with them. Take for instance the lat­est com­mer­cials put out by Burger King. What is up with the scary look­ing fig­ure that they are using to rep­re­sent “the king?”  It seems each com­mer­cial I see lacks the pro­fes­sion­al­sim as well as the power to gain the results they are look­ing for.

Also, I wish com­pa­nies would real­ize that rather than put together a low-budget com­mer­cial to allo­cate that bud­get else­where. A low-budget com­mer­cial only detours buy­ers because it rep­re­sents just that “low budget.”