Audience Value vs. PayPerPost

I’ve been missing in action. Ok, not actually missing just busy. As many know I started a new position a month ago, so I have not been posting as regularly as usual.

I promise it will get better, I’m beginning to strike a routine and get in a groove.

Now since I recently promoted PayPerPost, I feel the need to first of all retract that raving review. I’ve given the concept a lot of though, listened to my readers, and now I am willing to admit I was wrong.

While I do think that PayPerPost in general is a grand idea - it contains it’s own flaws. I do understand the need for disclosure. After all when we read reviews we place a certain value on that review. For example, recently I ordered the Blackberry Pearl. I wanted to know what others though ot it, before I dropped the cash. What did I do? I research reviews online, reading what others thought of this phone. The reviews were helpful and I felt I could trust them.

If we do in fact turn blogs into paid advertisements without disclosures we discount the value of the review. Truth is I’m all for making money, but we do have an obligation when it comes to our readers. If we mislead them once do you think they will believe you in the future? You must place the value on your audience not on false advertisements just to gain a buck.

Jim and William thanks for helping me see a different perspective.