Audience Value vs. PayPerPost

by Laura Lake on December 19, 2006

I’ve been miss­ing in action. Ok, not actu­ally miss­ing just busy. As many know I started a new posi­tion a month ago, so I have not been post­ing as reg­u­larly as usual.

I promise it will get bet­ter, I’m begin­ning to strike a rou­tine and get in a groove.

Now since I recently pro­moted PayPer­Post, I feel the need to first of all retract that rav­ing review. I’ve given the con­cept a lot of though, lis­tened to my read­ers, and now I am will­ing to admit I was wrong.

While I do think that PayPer­Post in gen­eral is a grand idea — it con­tains it’s own flaws. I do under­stand the need for dis­clo­sure. After all when we read reviews we place a cer­tain value on that review. For exam­ple, recently I ordered the Black­berry Pearl. I wanted to know what oth­ers though ot it, before I dropped the cash. What did I do? I research reviews online, read­ing what oth­ers thought of this phone. The reviews were help­ful and I felt I could trust them.

If we do in fact turn blogs into paid adver­tise­ments with­out dis­clo­sures we dis­count the value of the review. Truth is I’m all for mak­ing money, but we do have an oblig­a­tion when it comes to our read­ers. If we mis­lead them once do you think they will believe you in the future? You must place the value on your audi­ence not on false adver­tise­ments just to gain a buck.

Jim and William thanks for help­ing me see a dif­fer­ent perspective.

blog comments powered by Disqus