Ad Dollars: Effective Spending

We all have advertising budgets and at times it can be confusing on where we will get the most bang for our buck. How do we know where to advertise? Success is finding out where your target market is. Will you find them in traditional media such as magazines, newspaper, or perhaps even direct mail campaigns? Are you more likely to find them in interactive properties such as MySpace, YouTube, or perhaps in regular search engine queries? The first step into finding out how to allocate your marketing dollars is to identify where the target is and then tracking the results from those venues to tweak a campaign if necessary.