A Personal Rebranding

by Laura Lake on July 17, 2007

It’s been awhile since I’ve writ­ten. I go through these peri­ods where my work takes up so much time that I often don’t have new infor­ma­tion to post, unless I share per­sonal life sto­ries like I once did. I don’t know how inter­est­ing those are. What I do know is life at 35 can some­times be as dif­fi­cult as it was at 17 — with only a new set of chal­lenges to deal with.

Could I still be try­ing to dis­cover who it is that I am? It’s like cre­at­ing a mar­ket­ing strat­egy and defin­ing the com­po­nents. I’m a mother (half the time unfor­tu­nately), a direc­tor, a writer, a friend and in a rela­tion­ship that seems to be tak­ing it’s share of my energy lately.

Isn’t it funny — when we go through life changes we some­times alter our appear­ance to make us feel bet­ter — I sup­pose you could define it as rebrand­ing your iden­tity, much like you would when rebrand­ing a product.

You start at square one — defin­ing your ben­e­fits, your tal­ents and your pur­pose. On the out­side it reflects — per­haps it’s a new hair­cut, a new work­out reg­i­men, or even a new wardrobe.

Let’s hope in my rebrand­ing process, I not only come out strong on the out­side but on the inside as well.

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