Who is Laura Lake?
Laura Lake, the author of Consumer Behavior for Dummies (released in May of 2009) entered the world of marketing in the year of 1997 after working five years as a Controller. Her passion was found on the other side of the ROI calculation and she knew she had the analytical mind as well as the creative ability to make marketing campaigns a success.
She has helped companies in the development of their marketing plans, understand their consumers, create a brand identity, assist in public relations, help in the utilization of internet marketing, social media and more. Her specialty is the development and creation of successful campaigns and strategies that utilize the knowledge of consumer behavior and turn those potential consumers into lifelong customers that increase the bottom line of businesses all over the world.
She know that effective marketing raises your bottom line revenues, lowers customer acquisition cost, increases customer retention and profitability.
Lake has helped thousands of business owners and marketing professionals with her down-to-earth writing, consulting and lectures. Her fresh perspective allows even small companies to benefit from marketing power without spending thousands of dollars.
