The Lake Reflection on all things Marketing!
Laura Lake entered the world of marketing in the year of 1997 after working five years as a Controller. Her passion was found on the other side of the ROI calculation and she knew she had the analytical mind as well as the creative ability to make marketing campaigns a success. She has helped companies in the development of their marketing plans, brand identity, public relations, internet marketing, and more. Her specialty is the development and creation of successful campaigns that utilize the integration of offline marketing initiatives with internet marketing techniques.
Effective marketing raises your bottom line revenues, lowers customer acquisition cost, increases customer retention and profitability.
Lake has helped thousands of business owners and marketing professionals with her down-to-earth writing, consulting and lectures. Her fresh perspective allows even small companies to benefit from marketing power without spending thousands of dollars.
Current Initiatives and Projects